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United, which has been Team USA’s airline of record for over 30 years, has launched its new TV ad campaign just as the London 2012 Olympics start. The commercials – under the direction of Joe Pytka – are narrated by Matt Damon, and feature a new arrangement of United’s signature theme, “Rhapsody in Blue,” by the London Symphony Orchestra.
United’s agency-of-record, McGarryBowen, developed the campaign with the airline.
United Airlines Launches TV Advertising To Support Campaign For 2012 Team USA (via PR Newswire)
CHICAGO, July 27, 2012 /PRNewswire/ — United Airlines will launch its 2012 Team USA television advertising this evening, highlighting the airline’s role as the official airline of Team USA and marking the start of the London 2012 Olympic Games. The commercials – under the direction of veteran commercial…