First read is on us.

Subscribe today to keep up with the latest travel industry news.

Video: Thailand's newest drug gains popularity despite government efforts


Skift Take

Travelers may be unaware of a drug called kratom before visiting Thailand, but 94% of surveyed Thai teens say they take it, boiling the leaves and mixing it with Coca-Cola and cough syrup.

As the violence-plagued provinces of southern Thailand continue to struggle with a shadowy insurgency, the restive region is battling a new enemy: a drug cocktail made from a local leaf that is seducing the young.

The drug, kratom, is far less debilitating than the methamphetamines and heroin that are trafficked through the area. But its rampant use is enough of a problem that it has caught the attention of the Thai government, and led to increased attempts to stop the trafficking.

Up Next

Hotels

How Data Quality Issues Impact Global Hospitality Operations

There are wide discrepancies in data quality for hotel transactions across global regions, with the largest occurring in Asia-Pacific. Because hotels and agencies need to harness data quality to thrive, they must take a more nuanced regional approach to monitoring potential issues.
Sponsored
Travel Technology

‘Feeding Frenzy’: The Year of M&A in Travel Tech

Tech systems need upgrades to handle unprecedented growth in travel, and private equity firms are deploying billions to take part. In 2025, expect more consolidation as well-funded late-stage startups buy up smaller players, reshaping the industry’s behind-the-scenes infrastructure.