Hotel industry finds its big ancillary revenue driver: spas

The presence of a spa is now a major influence for almost half of international hotel-going consumers according to a new global report from Hilton. The survey of 6,000 respondents throughout the UK, the US, Australia and China found that 45% of consumers would be more likely to book a spa with a hotel…some 69% internationally said they would be at least “somewhat likely to use the spa if one was offered at their hotel”.

Hilton’s release: A key finding of the research is that nearly 50 percent of the respondents said the existence of a spa is an important factor in selecting a hotel, with Chinese travelers finding it most important followed by those from Australia.