Study: Destinations are missing out on visitors because they don't understand the Web
Skift Take
Who does get it? The Australia-based research named Thailand, Montreal, and Las Vegas as top three destinations for best online practices, and also recommends how to keep visitors engaged after they've returned home.
Even the best online Destination Management Organisations around the globe still underutilise technology technologies to inspire, promote, facilitate, engage travel. Research undertaken by the Bournemouth University eTourismLab in collaboration with the Australian Tourism Data Warehouse shows that only a fraction of the available technology tools are used comprehensively for promoting destinations online and the vast majority of destinations do not exploit technological capabilities fully.
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