Red Planet buys stock in Tune Hotel to expand-pay-as you-go platform in Asia
Skift Take
The 24-property-strong AirAsia subsidiary will use the investment to expand within Asia -- as well as new properties in Scotland and Saudi Arabia -- and wherever cheap flights can carry middle class travelers.
Low-cost, value-based accommodations with a comfortable bed, great location and WiFi have taken precedence over the frills long associated with traditional hospitality, spawning a boom in hotels that value function over form.
Seeking a greater slice of the budget-hotel pie, Red Planet Hotels, an investment company, has purchased a significant stake in Tune Hotels, a subsidiary of the low-cost carrier AirAsia.
Exterior of Tune Hotel in Penang. Photo by Siow Jian Ming.
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