PR: Four Seasons expands into sub-Saharan Africa
Skift Take
Four Seasons are becoming a given feature at UNESCO World Heritage Sites, but this is the chain's first African foray south of Egypt and Morocco.
Four Seasons... has announced a long term agreement with the owners of Bilila Lodge to manage the iconic Tanzanian resort. The property is set to be upgraded and will be rebranded as the Four Seasons Safari Lodge Serengeti in the fourth quarter of 2012.
The lodge boasts 60 rooms, 12 suites and 5 villas - all of which have direct views over the Serengeti. Designed with contemporary African architecture that is sympathetic to the landscape, the centrepiece is a two-storey great house, which includes several dining options, a Spa and an infinity-edge swimming pool overlooking an active watering hole.
Up Next
Experiences
How Travel Brands Can Seize the ‘Q5’ Opportunity on TikTok
Driven by increased spending on experiences and the digital habits of younger audiences, TikTok has emerged as a key platform for inspiring and shaping travel decisions. Leveraging the platform’s reach early in the year presents a unique opportunity for travel brands to connect with eager travelers.
Sponsored 
Online Travel
Southwest Didn't Get the Gains It Expected From Expedia and Google Flights
Southwest is looking to expand its online distribution even though it didn't get the love it sought for its now-abandoned 'bags fly free' policy.
Short-Term Rentals
Canada Is the Top Source of U.S. Travel – Now Visits Are Trending Down
If Canadian visits continue to decline, it could cost the U.S. billions in lost spending, and thousands of jobs.
Airlines
Asia’s Airlines Crack Down on Lithium Batteries as Fire Risks Rise
A wave of new lithium battery restrictions from Asian airlines highlights rising safety concerns and follows several onboard incidents.
Hotels
New Loyalty Program Journey Targets Independent Boutique Hotels
The new startup Journey faces significant challenges in building consumer adoption and achieving the necessary scale to compete with established loyalty programs. But its notable backers believe it's addressing critical pain points in today's loyalty system.