Articles tagged “The Digital Transformation Brief”

Analysis from a survey of close to 1,000 executives in the travel and hospitality industry on their attitudes related to digital transformation Exploration of how different travel and hospitality brands…

The travel industry has officially entered the era of “omnichannel” marketing, a time when every screen, every device, and every customer interaction is an opportunity to connect with travelers. In order to take advantage, travel organizations will need to rethink how they design, execute, and measure marketing campaigns.

Smart personalization is hard to do well in the travel industry. That’s why today’s best-in-class brands start with the fundamentals: gathering the right customer data, building the right technology stack to handle it, and finding the right talent.

Today's most forward-thinking travel brands aren't just thinking about mobile. They're thinking about how to connect the dots between mobile and every aspect of the travel experience, from trip research to purchase to the in-trip journey.

What changes in consumer habits and the business environment are encouraging travel businesses to adapt their digital strategies? How are the digital habits of today’s empowered travel consumers evolving? How…

Digital is eating the world. No matter what your role in the travel industry, the question is when, not if, your business will be affected. Our annual digital transformation report, released in partnership with Adobe, is an effort to show how businesses are preparing for this digital transformation.

Personalization is playing a growing role for today’s travelers, but it’s important to leverage technology to achieve authentic experiences without losing sight of the human connection.

Advances in cross-device marketing orchestration are shifting how brands engage consumers on a more personalized basis across their entire customer journey by delivering the right content in the right channel at the right time.

More brands are learning how to effectively engage travelers across devices, understand the communication needs for different channels, and deliver better experiences for their customers through targeted personalization.

Whether behavioral, transactional, demographic, or otherwise, data has become the cornerstone of modern marketing strategy. While travel brands are in an advantageous position to acquire data on their customers, figuring out how to act upon that information is a critical hurdle.