Travel Industry Leads Internet of Things Spending and More Digital Travel Marketing News
Skift Take
Internet of Things technology is rapidly moving from a dream to practical reality for many brands in the travel industry. But the organizations that are using it tend to have massive scale and deep pockets.
This week, we're taking a closer look at travel brand spending on the Internet of Things.
Once viewed as a pie-in-the-sky idea with few practical applications, the last two to three years have seen rapid adoption of Internet of Things technology across both customer-facing and back-end enterprise sectors of the travel industry. Airlines and airports have been quick adopters, using the technology to track passengers in terminals and monitor maintenance of jet engines. So have theme parks and hotels, which use such tools for everything from monitoring guest traffic flows, to providing personalized content and keyless room entry.
How much did travel businesses spend on Internet of Things programs in 2015? And will many smaller brands be able to afford it? R
