Trivago Spent $3.7 Million in July to Tweak TripAdvisor Over Reviews
Skift Take
An Expedia-owned company, Trivago, is blasting TripAdvisor, which Expedia formerly owned, over "unfair" hotel reviews. I love the travel industry.
Trivago, Expedia's hotel comparison shopping site, has spent $3.7 million so far in July on two similar TV ads in the U.S. designed to show consumers that TripAdvisor's hotel reviews are unfair to hotel owners and that Trivago has the solution.
The TV advertisement, narrated by actor Tim Williams as the Trivago Guy, doesn't identify TripAdvisor by name but the message is clear [see TV ad below].
"Jim's a proud hotel owner. And he works hard in keeping his hotel in great shape. But Jim's frustrated. His hotel received a review on a well-known travel website. And it's unfair. Why should you care?
"Because when you rely on the reviews of only one popular website you a missin
