KLM Brings 24/7 Facebook Customer Service to the U.S.
Skift Take
Travel brands need to reassess their social care effort to see if there's enough attention being paid to customers on Facebook.
Customer service is the key to KLM's social media strategy.
The Dutch airline's main Facebook and Twitter pages use a graphic of a speedometer to promise how quickly the carrier will respond to problems, and it promises to do so in 14 languages in the 24-hour cycle.
Four years after launching 24/7 social customer service on its main page on social, it has extended this support to its Facebook page in the United States. This account has 147,
