How User-Generated Content Inspires Travel Bookings

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Travelers expect to see real experiences from your guests. In fact, they depend on it.

According to a 2014 Google report, 83% of people reference social networking, video, or photos sites for travel inspiration. That means high resolution photos, high definition video, and authentic testimonials that make travelers feel as if they’ve undergone a guest experience before they ever make a reservation.

User-generated content has proven to extend a user’s time on site up to nearly 7 minutes for major travel brands, but acquiring that guest media is easier said than done.

Understanding the challenges and limitations that come with manually curating brand-referencing content, Rivet built a consumer engagement platform that helps hospitality brands cultivate and deliver the authentic UGC they need to inspire travelers and drive bookings.

To showcase the platform’s power to harness authentic content and drive bookings, the Austin-based tech company wrote a case study for a global Cruise brand. The piece includes insights into traveler engagement, increased time on sight, and measurable purchase intent. You can download the case study for free here:
Free Download

This content was created collaboratively with our sponsor Rivet.