The Tourism Benefits of Being Called the ‘Next Berlin’
Skift Take
No matter whether it's hype or reality, these "next" titles get cities into headlines, conversations, and Instagram feeds further fueling their recognition and desirability.
However cliche it may seem, being called the next Paris or Brooklyn or Berlin has become a fast-track ticket to landing in headlines.
Leipzig, a small city one hour south of Berlin, is currently enjoying the press that comes with the title of “the new Berlin.”
Google the phrase and stories published by the New York Times to Der Spiegel have heralded Leipzig as the less gentrified, still artistic and anti-commercial oasis that Berlin once represented.
In additio
