Yahoo Mixes Travel Bloggers and Tumblr in a Content Experiment

The reinvigorated Yahoo Travel has a new plan to make use of both bloggers and Yahoo's Tumblr blogging and sharing platform. Paula Froelich, Editor-in-Chief at Yahoo Travel, says, "We want them to write about life-changing experiences on the road that is really personal to them. It's true that we are looking to increase site traffic from this program, but we hope the stories inspires other people to take off and travel." The Yahoo Travel Explorers is a program that it's calling a "travel community" made up of 50 content creators producing original stories on their own websites that they also post exclusively to a branded Tumblr page. "This is all about community. Our editorial team sets the bar high for these creators because we want to curate a community that is trusted," said Jo Piazza, managing editor at Ya