Kimpton Loyalists on Social Media Not Loving the IHG News
Skift Take
The big news to break this evening, that big-box hotel brand InterContinental Hotels Group is buying the boutique darling Kimpton Hotels & Restaurants Group, is eliciting some strong reactions by Kimpton-loyalists and rewards members on Twitter.
https://twitter.com/maxwell317/status/544704608502050816
https://twitter.com/adamrenz/status/544696046413045761
https://twitter.com/joesentme/status/544700094181019649
https://twitter.com/BodyworkByJon/status/544708379218694144
https://twitter.com/NikiTaz/status/544697929697480704
@Kimpton Sad to hear about today's news. This is not good news for the loyal customers or employees. It's the slow death of your brand.
— Jerry Diaz (@jerryinphx) December 16, 2014
@jerryinphx @Kimpton @IHG Jerry- I was just thinking that. Now it will be all about cutting corners, paying less, and less customer focus.
— Jan Stevens (@soldiablo) December 16, 2014
Could allow expansion, but fear loss of culture: @Kimpton has agreed to be acquired by @IHG. http://t.co/7F8KDEAUU5. #tourism
— Jon Stephens (@RockhillStrat) December 16, 2014
Hope @IHG doesn't destroy @Kimpton brand, said this Inner Circle member.
— Mike Huckman (@MikeHuckman) December 16, 2014
Well I hope @Kimpton employees don't lose their jobs- they are what makes the Kimpton brand so unique and wonderful! @ihg @IHGCare
— Kathy – Will Run For Miles 🏃♀️✈️ (@katruns26point2) December 16, 2014
And the reaction on Kimpton’s announcement post on Facebook is even more detailed and pointed, see the screenshot below and click through to check the comments:
Some are optimistic and hope IHG leaves the brand alone:
https://twitter.com/alexabboud/status/544690422585753601
https://twitter.com/brendono/status/544698157561810945
@Kimpton I'm game :) Just hope you don't lose your awesome boutique heritage. Definitely a loyal fan – 65 nights this year alone!
— Andrea Carrothers (@acarrothersRD) December 16, 2014
https://twitter.com/LinzerB/status/544694221081681920
Speaking of which, a surprisingly sprightly social media tea at Kimpton is hard at work this evening, responding to these tweets, however negative they are. Usually a variation of these two tweets:
Our loyal guests & our employees make us who we are. And who we are is here to stay. Hope you believe that, because we do, @jerryinphx.
— Kimpton (@Kimpton) December 16, 2014
We'll continue to operate as our own quirky, distinctive, irreverent, wine-guzzling (who said that?) brand, @SterlingTravelr.
— Kimpton (@Kimpton) December 16, 2014
And at least IHG-loyalist is happy. That counts for something:
IHG buys Kimpton? Hmm…that IHG platinum elite status just got a lot more appealing.
— Corey Bennett (@coreybbennett) December 16, 2014