Starwood Preferred Guest Missing from Top Hotel Loyalty Programs, According to J.D. Power
Deanna Ting, Skift
Interestingly, the Starwood Preferred Guest program, beloved among frequent travelers, ranked near the bottom, and it's never fared well in past J.D. Powers' reports. So, why is it so admired, and why does Marriott want it so badly?
12 months ago