How Best Western Uses Personalized Marketing to Improve Customer Emails
Skift Take
The use of Big Data is imperative if travel businesses want to improve conversion, grow purchases, and retain customers.
Earlier this month we launched a new free Skift Travel Trends Report, The Future of Personalized Marketing In Travel, brought to you in association with Boxever, the Big Data company in travel.
Below is an extract. Download the full free report here.
Download the Report for Free
In April of this year, Movable Ink, an email marketing firm, and Best Western, the world’s largest hotel chain with more than 4,000 properties, began a three-part campaign to better optimize the 20 million monthly emails s
