The Winners of Inaugural Skifties Social Media Travel Awards, the Full List

We are extremely excited to announce the 20 winners of our inaugural Skifties social media travel awards. There were 15 main categories that focused on awarding the best travel brand by platform, by sector, social media customer service and most socially engaged travel startup. To us Facebook, Twitter, Instagram, and YouTube are the key platforms that most brands are using as a sounding board for their audience. With that said, we also took Pinterest and Vine performance into account. Each entry was carefully reviewed, and we made an extra effort to reach out to brands for more data in order to make a fair comparison. We took our position very seriously because we truly value data and editorial context. Most of the categories were very competitive, and for some we went through five rounds before we narrowed it down to the final winner. To us, acquisition of users was not enough to make a brand stand out, it was about how their content engaged the community, and how present and genuine the brands were in their attempt to inspire and convert their audience. The process was time consuming, but it was well-spent. We are extremely grateful to have this opportunity and all participants should be proud of what they have accomplished. The Skifties awards are sponsored by our valued partner American Express. Skifties 2014 Winners Best Branded Facebook Page: TripAdvisor TripAdvisor's page leveraged review features and native apps to build engagement. The #WhyWeTravel campaign on Facebook celebrated its community by asking its Followers to share reasons why they travel and turned their an