The 6-Year Evolution of Visit Houston’s Mixed Media Ad Campaign
Skift Take
There's no one formula for creating a lasting and impactful ad campaign, but Visit Houston's willingness to iterate on its concept and adopt to consumers' needs is pretty close.
Destinations worldwide are navigating a new advertising reality today with more platforms than they know how to use and too little content to spread amongst them.
Questions about digital versus print versus broadcast campaigns are common and the ephemeral search for actionable high-quality content continues with no end in sight.
Still many cities, states and countries are doing a terrific jobs launching social media campaigns, engaging video content, and relatable text.
One such destination is Visit Houston, which recently took us through a timeline of their marketing past to reveal the iterations of their campaign and why they believe it will continue to wor
