Travel Agents Struggle to Find Their Voice on Social Media
Skift Take
Agents that work with large corporations or older clients will likely see fewer returns than those who work with digitally savvy travelers.
Social media represents an enormous opportunity for brands, organizations and individuals looking to build their voice and attract new fans or customers. But it's an opportunity that many travel agencies today have let quietly pass them by.
According to ASTA's 2013 Technology and Web Usage Report, 40 percent of travel agents today don't see social media as valuable, while a smaller but growing percentage of agents realize the marketing potential of t
