VisitBritain Claims 44% of its Facebook Page Visitors Become Tourists
Skift Take
We have doubts this incredible conversion statistic is true, but it does underscore the significance a Facebook page plays in relation to other trip motivators.
Almost half of all travelers that scroll through VisitBritain's Facebook page Love GREAT Britain financially commit to a trip, VisitBritain is claiming this morning in what may be the greatest conversion stat of all time, if true.
The national tourism board is sharing 10 of its Facebook milestones in celebration of the social network's 10-year anniversary, but there isn't necessarily a verifiable connection between the landmarks and the conclusions. The organization's CEO began sharing the milestones on Monday morning on Twitter, but the
