The Takeoff Episode 03: Why Team and Culture Matter for Travel Startups Sponsored This content is created collaboratively with one of our sponsors.
This week’s roundup of travel ads focuses on families and how travel companies from Disney Theme Parks to booking websites use children and parents to capture a large and profitable portion of the traveling public.
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Priceline is going after families with its latest ad starring the Negotiator and his daughter. The Negotiator plays the role of protective parents after his daughter’s date books a room using priceline.com’s no-bid Express Deals hotel booking tool. The Negotiator doesn’t want the man getting anything else he wants that night and chucks him outside the hotel window.
Disney Travel Agents target families with young children in its new adorable ad that shows the excitement on toddlers’ faces when visiting Walt Disney World for the first time. Its message is simple: Take your children to a Disney theme park if you want to make them happy.
Expedia‘s new “Find Yours” ad tells would-be travelers to discover their real-life fairy tales via travel. It follows a young boy whose storybook seems to come to life when on vacation with his mom. Expedia is known for going after viewers’ emotions with its ads. Sometimes it overdoes it, but this time it’s just right.
Visit London’s latest tourism marketing campaign stars home-brewed celebrities that have made a name for themselves around the world. Characters including London’s mayor Boris Johnson, model Twiggy, chef Gordon Ramsay, and actress Joanna Lumley talk about their memories and favorite activities in the British capital.
Visit Brussels caps off 2013 and kickstarts 2014 with a short video highlighting tourism events and activities over the past year. The corporate video is actually appealing with its fast-paced flow of imagery and upbeat music.