Pinterest Officially Announces Its Foray Into Travel, With Place Pins
Skift Take
This is Pinterest's first big move on monetization, and with travel being one its biggest categories, it makes sense to build an organized structure and business around it.
Pinterest has officially announced its entry into the travel industry, with the formal announcement this evening of its new trip planning tools for users. Skift first reported on the impending launch last week.
The new launch is around what it calls "place pins", where users can create boards based on location and add pins to them, with geo-location and other information. As Techcrunch reports from the launch event, the tool "adds a map, images, and relevant information to the pins, and allows Pinners to view the places they’d like to visit both online and on mobile."
It is working with a slew of content partners to build
