Visit Greenland Uses Social Media to Attract Visitors with Stunning Photos
Skift Take
Despite Greenland's unparalleled beauty and digital intelligence, it is still extremely expensive to visit with only a few months of optimal travel weather. It is the country's difficult travel conditions that have kept it untainted by the growing millions of tourists, for better or for worse.
Greenland is a kingdom of ice isolated on the top of the Northern Hemisphere. It might not make many tourists' bucket lists, but it is one of the most visually stunning and under-explored destinations left on the well-trodden globe.
Visit Greenland, the organization in charge of branding and promoting the island, is trying to bring more tourists to its vast and open shores. And social media is playing a large part in the country's branding efforts.
"People might have heard of Greenland but they just think of it as a place up north," says Ella Grødem, senior consultant of eMarketing at Visit Greenland. "We try to increase the awareness and tell stories about Greenland as an adventure destination."
Boost Branding via Social
This week Visit Greenland kickst
