Turns out Google didn't sell social followers back to Arthur Frommer
Skift Take
Interesting conundrum in this social media age: do you value the social accounts separately in an M&A/sale valuation? Are accounts and its followers separate, and that means can be decoupled and sold?
A small mystery emerged this evening and got solved quickly as well: turns out when Google sold back the Frommer's brand name to founder Arthur Frommer, the social accounts and its followers weren't part of that deal. This was discovered this evening when some Twitter users found ou
