Rooms Hotels

The differences between European, U.S. and Asian spas

@rafat

Mar 11, 2013 3:00 am

Skift Take

As spas become bigger part of decision making for hotel consumers on the higher end, the cultural differences have to be taken into account by global hotel chains.

— Rafat Ali

Report: The Rise of the Silent Traveler

As hotels have jumped on to the ancillary revenues bandwagon learning from the success of airlines industry, spas have become an increasingly bigger part of the future, especially higher end hotels. An interesting presentation by Annika Jackson of spa management company Raison d’Etre at recently concluded ITB Berlin conference caught our eye, and the chart from this presentation, embedded below, points to the difference between how spas are perceived and operated in different cultures:

Screen Shot 2013-03-10 at 7.41.48 PM

 

On the operating side, the economics differ widely between the continents, as would be expected:

Screen Shot 2013-03-10 at 7.51.47 PM

The full presentation as PDF, here.

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