As spas become bigger part of decision making for hotel consumers on the higher end, the cultural differences have to be taken into account by global hotel chains.
As hotels have jumped on to the ancillary revenues bandwagon learning from the success of airlines industry, spas have become an increasingly bigger part of the future, especially higher end hotels. An interesting presentation by Annika Jackson of spa management company Raison d’Etre at recently concluded ITB Berlin conference caught our eye, and the chart from this presentation, embedded below, points to the difference between how spas are perceived and operated in different cultures:
On the operating side, the economics differ widely between the continents, as would be expected:
The full presentation as PDF, here.