Travora sold its travel ad network for $4.4 million
Skift Take
Despite challenges as the advertising industry changed, the Travora advertising network had a decent business going on for awhile, but wild spending and awful strategic decisions led to the dismal outcome.
Was it a fire sale? You be the judge.
The details are in about JMG Exploration's acquisition last month of Travora Media, formerly known as Travel Ad Network: The sale price in the asset purchase agreement was just under $4.4 million.
And the owners of 10-year-old Travora Media, which had raised some $33 million in funding from the likes of Rho Capital Partners and Village Ventures, could potentially receive an additional consi
