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Good Housekeeping UK makes its first foray into travel with new booking website

Excerpt from The Drum

Sep 10, 2012 1:12 am

Skift Take

Not that the web needs another booking site, but with an established audience, a holiday niche (guided trips for females), and support from Hearst, the site is already 10 steps ahead of its competitors.

— Samantha Shankman

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Good Housekeeping, the women’s lifestyle magazine published by Hearst Magazines UK, has launched its new travel website.

The website has aimed to provide guided global holidays, tailored to its female audience, which can be bought online. Good Housekeeping has tried to make the site user friendly by allowing its target readers to search for their dream holiday by price, popularity or by GH Recommends, as well as browsing handpicked weekend breaks and the most popular offers, before securely booking on the Good Housekeeping Travel Shop.

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