Quantcast
Skift Originals

SkiftAds: Lufthansa discovers lie-flat seats in a cute new ad

@rafat

Aug 28, 2012 12:36 pm

Skift Take

Bit behind the times to be touting lie-flat as any kind of competitive advantage, but surely a memorable ad.

— Rafat Ali

The Latest Intelligence on the Travel Industry

Free Report: The Megatrends Defining Travel in 2015

A new TV ad from Lufthansa, aimed at business travelers, shows “people relaxing ‘full flat’ where they probably never have before — just like up in the air,” says the company. As Jaunted points out, this is for the new Boeing 747-8i planes that Lufthansa is now debuting in some of its routes.

Tags:

Follow @rafat

Next Up

More on Skift

The Big Collision Between Vacation Rentals and the Sharing Economy Is Happening Now
Interview: Turkish Tourism Director on Simpler Brand Messaging
Daily Travel Startup Watch: Knowhere, Ontourcloud and More
Why Hotels Should Bet on Wellness Amenities for Business Travelers