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SkiftDesign: If American Airlines redesigns its brand…


Skift Take

Anything will be cooler than what they have. Our favorite is #6.

— Rafat Ali

American Airlines, in the throes of its bankruptcy proceedings and possible acquisition by US Airways, is keen on shedding some skins, literally, that much its CEO Tom Horton has indicated recently. It may go in for new logo and new paint scheme for jets, along with a refresh on branding as well.

According to freelance design projects popping up online — in creative design repositories like Behance — the AA redesign work is being lead by branding biggie Landor, though it hasn’t been confirmed by either company involved.

Because anything other than what they have would look 10 times cooler, we’ve collected some of that coolness for you, posted below:

1) By Andrew Miller 


2) By Paul Choi


3) By Anna Kovecses


4) By Miho Yawata


5) By Kevin Cheung


6) By Bryce Shawcross


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