HomeAway Begins Expedia Beta But Only 1% of Properties are Distribution Ready
Google organic search traffic to the entire vacation rental sector has slowed of late, according to HomeAway CEO Brian Sharples. That may be one reason HomeAway is testing search engine marketing and may ramp up its spend in the latter half of 2014. The other factor is HomeAway needs to start delivering better performance to its new pay-per booking customers.
Dennis Schaal, Skift | 10 years ago