Travel Technology

Restoring Happiness to the Travel Journey With Ancillary Services

No longer just a “nice to have,” ancillaries have become central to driving revenue for today’s airlines, hotels, cruises, and rail lines. But instead of adding more fees that travelers see as punitive — such as charging extra for carry-on bags — travel companies should focus on creating incredible add-on experiences that travelers are happy to pay for.
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Online Travel Booking Trends During the Pandemic

Are the channel wars coming back? The pandemic brought a wave of direct bookings but our latest survey data suggests that this trend may not last. Plus, we find surprising shifts in booking site usage and share among American travelers.