Travel Technology

Google is stitching its AI search features into a single workflow. For some users, that means a smarter, more personalized experience, with AI that shapes responses based on real travel preferences without leaving search.

Kirby's framework — AI for optimization, humans for judgment — is more specific than what most travel executives have articulated. It's worth paying attention to.

AI agents are talking to each other on the Moltbook social network — no humans required. Soon, they’ll be booking travel too.

Meta highlighted key AI developments on its fourth-quarter 2025 earnings call in consumer, retail and developer terms. But there are obvious travel applications too, and they could solve some of the industry's toughest challenges.

Sabre’s agentic AI pushes travel agencies to rethink their roles, in a move that’s drawing both interest and unease. Here’s how the company is making that case.

A VC and Skift research analyst agreed AI will transform travel distribution. They disagreed on timing — and on whether consumers will trust a machine with their most consequential purchases.

Mews is pushing artificial intelligence beyond guest-facing features and into the core of hotel operations. The real question isn’t whether the technology exists, but whether hotels are ready to let software manage day-to-day decisions at scale.

Apple is reportedly turning a Gemini-powered Siri into a new full-time chatbot. How Apple structures developer access may determine whether it becomes relevant for travel booking.

Google says AI is reshaping how travelers discover trip options, from keywords to photos and reviews. Traditional search, it says, still plays a role closer to booking.

OpenAI is finally turning on the revenue taps by piloting ads in its free and low-cost tiers. For travel brands, it means ChatGPT is moving from a pure utility to a massive, intent-driven marketing platform.