Articles tagged “zoku”

The group's French debut next month follows an experiment with one corporation that "bought out" one of its hotels for an entire month. Zoku is now figuring out how to better accommodate office workers — not just business travelers.

Long-term accommodation providers are calling on digital creators and TikTok influencers to showcase their brands to new audiences, shifting the conversation away from tourists to remote workers and digital nomads.

Many hotel brands are tearing down the walls between business and pleasure, figuratively and literally. Bleisure travel seems here to stay. So some hotels are making long-lasting design changes in response.