Articles tagged “wow air”

Don't hate American Airlines if it unbundles fares on some transatlantic routes. By flying discounters like Wow Air and Norwegian, travelers have shown how much they like cheap no-frills airlines. American needs to give the people what they want — $99 one-way fares to Barcelona.

For economic reasons, the transatlantic aviation market has been a hotbed of innovation since the first direct flight almost 100 years ago. Building on the foundations set before, the new disrupters believe we are on the verge of a huge change. Will it last?

Delta is generally considered the most fiscally sound of the U.S big three, and that likely won't change soon. But Delta, like its competitors, needs to come up with a cohesive strategy on how to challenge the discount airlines beginning to move into the trans-Atlantic market.

It might not happen immediately, but look for Wow Air to eventually expand into Asia. There are no sure things, but the model should work in Asia, too. Who doesn't like low fares?

Deal seekers, rejoice. New Yorkers now have a new cheap way to reach Europe. But don't expect it to be comfortable.

As flyers become more price-sensitive and less loyal to established brands, upstart airlines like Wow Air have an opportunity to expand.

The legal scope of Ben Baldanza's non-compete agreement working for a foreign airline is unclear, but the competitive implications of this appointment for WOW in the North American market is massive, and it seems that Mogensen could be setting up to take his airline public in the U.S.

How much inconvenience can you afford for a bargain basement fare?

The WOW tourism-based Iceland hub strategy is not dissimilar from that of IcelandAir. But by staying clear of big hubs, planning for sustainable growth and keeping fares low, Mogensen has mapped-out his flight path in favorable winds.