Articles tagged “worldhotels”

Can Best Western Really Do Luxury?

Can Best Western Really Do Luxury?

Patrick Whyte, Skift

Change is good, but it requires spending a decent chunk of cash and having a coherent strategy.

10 months ago

Best Western’s New Corporate Brand BWH Hotel Group Signals Big Changes

Best Western’s New Corporate Brand BWH Hotel Group Signals Big Changes

Raini Hamdi, Skift

BWH Hotel Group? That's Best Western's new corporate identity, the first change in decades and one that is designed to build its new image as a chain that can offer everything from mid-market to luxury.

10 months ago

Best Western Plugs Luxury Gap by Buying WorldHotels

Best Western Plugs Luxury Gap by Buying WorldHotels

Raini Hamdi, Skift

Is this the beginning of a new cycle of global hotel chains buying independent hotel groups? As competition intensifies for soft brands, more of such consolidations should not surprise anyone.

11 months ago