Articles tagged “worldhotels”

Business Travel

Can Best Western Really Do Luxury?

Change is good, but it requires spending a decent chunk of cash and having a coherent strategy.

Patrick Whyte, Skift | 5 years ago

Can Best Western Really Do Luxury?

Hotels

Best Western’s New Corporate Brand BWH Hotel Group Signals Big Changes

BWH Hotel Group? That's Best Western's new corporate identity, the first change in decades and one that is designed to build its new image as a chain that can offer everything from mid-market to luxury.

Raini Hamdi, Skift | 5 years ago

Best Western’s New Corporate Brand BWH Hotel Group Signals Big Changes

Hotels

Best Western Plugs Luxury Gap by Buying WorldHotels

Is this the beginning of a new cycle of global hotel chains buying independent hotel groups? As competition intensifies for soft brands, more of such consolidations should not surprise anyone.

Raini Hamdi, Skift | 5 years ago

Best Western Plugs Luxury Gap by Buying WorldHotels