From India to Indonesia, Asian travelers are becoming increasingly conscious about sustainable choices — and perplexed by them. The travel industry needs to understand this — and failing to do so might be tantamount to greenwashing in the eyes of consumers.
Expedia Group stepped out of the pack and ceased offering travel to and from Russia because of Putin's invasion of Ukraine. The company doesn't have a ton of Russia-related business, so even if the move is more symbolic than anything else, it is an important statement.
Booking.com has a substantial presence in the Middle East, but there is a vacuum that Wego Group and homegrown players could begin to fill over the next few years.
Line Travel Japan’s new rewards initiative is a neat, innovative way to upsell online travel agencies, but it represents a whole lot more. It's a sign of loftier metasearch ambitions to own customers in a fight against common enemies — the lowest-price quandary and the Google behemoth.
Online travel in the Middle East is not an opportunity to be scoffed at, and smaller online travel outfits and travel search engines are flexing their muscles against established portals like Booking.com and TripAdvisor to capture the increasingly digital traveler.
Within months, Google has rolled out new features in flights and hotels that, we dare say, make it a convenient one-stop shop to book travel sans encumbrances. Given its dominance in search, hotels and online travel agencies are on another planet if they are not feeling wary.
The global travel industry is going through a lot of disruption, and the biggest sectors include the sharing economy and ground transportation, as well as one large potential winner in the hotel booking sector.