Conferences and trade shows could do more to attract international attendees, perhaps by tacking on or promoting leisure travel options to the main events.
There's lots of goodwill around Brand USA, but that could quickly dissipate if the marketing organization continues to take credit for others' work in an attempt to win new funding from Congress.
Chinese tourism will undergo a transformation as outbound travelers feel their oats and realize they can oftentimes have a richer experience by traveling independently. These visitor numbers are a symbol of that burgeoning trend.