A new world order for travel lies ahead. How quickly travelers adapt, and more importantly how quickly travel companies adapt to the changing behaviors, will be key.
Airbnb opened up the mainstream travelers to a whole new way to travel. That is an achievement no one can take away from them. Even in these bad times, it has a chance to build out its bigger promise here.
Even in a time of uncertainty, new trends and opportunities are emerging, and startup founders are carrying on with the business of building companies, as well as families. Over the next 12 months, companies that can show strong unit economics, counter-cyclical resiliency and resourcefulness will rise to the top.
Be in it. Don't be afraid to feel what's going on around you. And don't try to play the business-as-usual approach. Nothing about these days are that. Don't pretend to have all the answers.
Just weeks ago, the trend was for hotel companies to give guidance that didn't include coronavirus fallout with the expectation that analysts would bless them. How in the world do you trust guidance that doesn’t include the biggest negative impact of the year?