Articles tagged “viasat”

Once an unreliable luxury, in-flight Wi-Fi is fast becoming a universal expectation — and a fast-emerging channel for travel advertisers. In this talk, Viasat’s Meherwan Polad discusses how combining satellite power with creative monetization models turns connectivity into an engine of both passenger satisfaction and profitability.

As demand for high-speed connectivity soars, in-flight Wi-Fi is no longer a perk — it’s a loyalty driver. With its hybrid, multi-orbit approach, Viasat is delivering what the future requires: smarter, faster, more reliable in-flight internet that scales globally and sustainably. Here’s how it works.

In-flight Wi-Fi is evolving from a perk to a strategic advantage. As passenger expectations rise, airlines that integrate seamless connectivity into loyalty and revenue strategies will gain a competitive edge.

We know it takes a long time to retrofit airplanes. And we know airlines hate to remove planes from service. But we wish Alaska could work faster to add speedy Wi-Fi. Three years is a long time to wait.

The good news is that Internet speeds on American Airlines will improve markedly. The bad? This will take "years," according to an airline spokesman. So travelers should be patient.

Do you like super fast Internet the sky? You might want to thank ViaSat, which persuaded airlines they could do better.

With Qantas' decision, the question arises what other oneworld partners will do next. The Wi-Fi space race just heated up again, and it never even had time to cool down.

While only 200 aircraft of American’s Wi-Fi installed fleet are involved in this counter-bid, Gogo will want to prove that its 2Ku Wi-Fi product can satisfactorily compete with ViaSat’s Exede Wi-Fi product.

JetBlue and Virgin America are certainly blazing trails on brand partnerships to support connectivity. The question is: will other airlines follow in this new frontier or just circle their wagons.

The thousands of screens on aircraft, either built-in or brought onboard, offer advertisers and brand partners many ways to reach consumers. With connectivity and advanced IFE systems gathering user data, the skies offer limitless possibilities for targeted campaigns and direct sales.