Articles tagged “universal”

Tourism

Universal Orlando Previews $1 Billion Epic Universe Theme Park

Universal Orlando is building a fourth complex in Florida, with a "celestial" park as its hub. But it remains to be seen if visitors believe the $1 billion Epic Universe theme park can outshine the magic of the company's larger rival, Disney.
Tourism

Universal Is Going for Full-On Immersion With New Harry Potter Ride

Universal has seen huge returns on its Harry Potter investments. The latest addition is a ride — as opposed to an entire land — but it will still likely draw crowds, especially in the months before Disney's Star Wars expansion opens in Florida.
Tourism

6 Top Theme Park Industry Developments of 2018

Theme parks got more creative with loyalty and pricing, ramped up their building boom, and took steps to raise employee wages in 2018. One operator mounted a turnaround, while another struggled to meet expectations. Here are some highlights from a year of strategic twists and turns.