Articles tagged “unbundled fares”

Air India's full-service offering has set it apart in a market dominated by low-cost airlines. The new fares blur that line.

Many airline executives insist that their so-called New Distribution Capability, or new method of sharing data for selling tickets, will hit a major target next year. But industry insiders say the target will be missed. To cope in the meantime, several airlines will expand the marketing for bundled fares under a confusing array of brand names.

A new series of unbundled business class fares coming to market pushes many frequent flyer benefits to the side. For those religious about loyalty programs, the fares are worth avoiding.

Legacy carriers will quickly learn that even when consumers pay rock-bottom fares they expect better things. And they'll likely expect to be treated better than their fares allow.

Hate Selling: It's not just for your grandma's legacy airline anymore. Super-lux Etihad has joined the unbundling party.