Uber will enable users to book hot air balloon rides in popular Turkish tourist destination Cappadocia as part of its strategy to make further inroads in the tourism industry.
It's not surprising that the Middle East is prioritizing hotel development to accommodate a growing influx of tourists. This proactive approach aligns with their broader economic and tourism strategies to foster long-term growth and competitiveness in the global tourism market.
Asfar's launch aligns with the Saudi sovereign fund’s broad strategy, which is centered around tapping opportunities within the tourism sector and building strategic partnerships with private companies.
Although winds of change have begun to blow for the travel and tourism sector after three long bumpy years, a concrete roadmap is needed to fully revive the industry.