TUI sees delisting from the London Stock Exchange as a way to simplify its business structure, with 77% of its share transactions already conducted directly in Germany.
They say "it's about the journey, not the destination." But what may be true in life may not be true about how travelers want to book their trips online. TUI hopes to tap artificial intelligence to make travel search friendlier.
TUI is keeping an eye on global economic uncertainties, but ending the year with record revenue and a continued strategic shift in how it sells holidays to its customers paints a positive outlook for the company for now.
European tour operator TUI's tours and activities division, TUI Musement, has expanded its collaboration with National Geographic Expeditions, launching 40 new NatGeo Day Tours.
TUI-owned FirstChoice.co.uk has relaunched as a new travel and experiences booking platform as the brand looks to strengthen its position with the flexible, independent traveler.
TUI is known for its sun-and-beach holiday packages. However, its digital approach is now more attuned to independent, do-it-yourself travelers looking for flexibility.