Articles tagged “travel brands”

TikTok's move into travel-specific advertising signals its growing influence in the sector and challenges the perception that it's just for Gen Z dance videos.

As global travel continues to evolve in response to economic shifts, consumer preferences, and technological advancements, industry leaders like HBX Group are rethinking their approach to meet emerging demands. In…

Today’s travelers engage with TikTok to discover new destinations, travel tips, and itineraries through authentic videos that engage communities of like-minded visitors. But TikTok is no longer just the platform where users build their travel itineraries — it's also where travel brands are building their businesses.

To effectively engage travelers globally, travel brands must recognize and address regional preferences in their booking platforms that allow them to be scalable yet flexible enough to adapt.

In our view, hotel owners stand to gain, as online travel agencies, brands, and disruptors like Airbnb all battle it out. Subscribe to Skift Research to learn more.

As global travelers and travel content continues to migrate into the digital realm, consumers are increasingly researching, planning, and booking trips on the web and via mobile devices. At the…

Smart travel marketers are shifting the way they think about the customer journey and focusing more on the moments that take place after a transaction is made. This report looks…

In the digital age of limitless choices, consumer decision making has become even more difficult. Behavioral economics, the study of how and why we make choices, can teach travel marketers…

The needs of the modern business traveler are changing. As efficiency and healthy living have become top priorities, travel brands would be smart to listen to the evolving desires of…

The demands of the increasingly smartphone- and tablet-equipped consumer are reshaping the way travel brands interact with travelers. Mobility and the ability for brand representatives to react in an anytime-anywhere…