With so many diverse types of accommodations available these days and with the world getting younger, the timeshare business may be losing its luster (although that luster was tenuous, at best).
You are crazy if you think Airbnb and HomeAway aren't pressuring the traditiional hotel industry. Choice Hotels' new timeshare endeavor is a tiny manifestation of the disruption in the lodging industry.
This Work Vacation Balance program for NextGreatPlace is a clever tack by the company to get some traction in the corporate world. And, with their own vacation planners, employees should be able to hook themselves with some nice vacations without the stress of doing all that travel planning on their own.
Unless they work on a bit of re-invention, the hard-sell tactics of time-share companies and the C-list quality of their properties will always make the field seem like the used-car lot of the travel industry.
Can Portico by Exclusive Resorts and Inspirato resort to marketing super-exclusive vacation clubs to the mega wealthy? What Greek debt crisis? There probably is a market for this, and Steve Case and a bunch of other venture capitalists are making a downpayment on these clubs' viability.