This almost sounds like management-by-parody. Buying a smart startup with great management to lead its digital efforts may do more good for Thomas Cook than an unwieldy digital committee.
Thomas Cook will likely be reviewing its relationships with suppliers in all its markets while Egyptian authorities need to realize the importance of professional regulators if they want to keep visitors coming.
A novel way to get additional customers for the troubled travel agency, while protesting and highlighting the APD that's been riling up everyone in the industry.