Articles tagged “thefork”

Online Travel

Tripadvisor Isn’t as Dependent on Its 2 Biggest Advertisers Anymore

As Tripadvisor's decade-old bet on Viator is paying off, Tripadvisor has become less reliant on advertising from Expedia and Booking.com.

Dennis Schaal | 2 months ago

Tripadvisor Isn’t as Dependent on Its 2 Biggest Advertisers Anymore

Online Travel

Tripadvisor Expects First Profits for Viator and TheFork As Potential Sale Looms

A potential buyer could decide to break up Tripadvisor's parts, including Viator, TheFork, and metasearch, under the theory that the parts are worth more than the whole.

Dennis Schaal | 2 months ago

Tripadvisor Expects First Profits for Viator and TheFork As Potential Sale Looms

Online Travel

Tripadvisor Laid Off 4% of Its Workforce

You can see Tripadvisor's priorities crystal clear in where its restructuring occurred. The Tripadvisor Core segment took the heaviest hit, and Viator was impacted the least.

Dennis Schaal | 5 months ago

Tripadvisor Laid Off 4% of Its Workforce

Online Travel

Viator Drives Tripadvisor’s Revenue Growth as Experiences Platform

Viator's growth as a tours and activities platform both lifts and exhausts Tripadvisor's revenue, in a seemingly relentless pursuit of brand strength through performance marketing spend.

Selene Brophy | 9 months ago

Viator Drives Tripadvisor’s Revenue Growth as Experiences Platform

Online Travel

Tripadvisor Tests AI-Based Experiences and Dining Planner

Tripadvisor's generative AI entry is playing to its strengths — tours and activities, and restaurant reservations. Hotels? Maybe they'll get added later.

Dennis Schaal | 9 months ago

Tripadvisor Tests AI-Based Experiences and Dining Planner

Online Travel

Tripadvisor CEO’s New Strategy Comes Into Focus

In football or soccer — pick your sport/analogy — sometimes it takes a new coach to get momentum. Under its new CEO, Tripadvisor is making significant changes to its core products.

Dennis Schaal | 12 months ago

Tripadvisor CEO’s New Strategy Comes Into Focus

News Blog

Tripadvisor Names Appointees to Fill Out Reorganization of Its Core Business

Tripadvisor filled in the blanks, naming two executive appointments to flesh out a reorganization of its core business that the company disclosed during its fourth quarter earnings call a week ago. Sanjay Raman, who had previous stints at Airbnb, Greylock and Google, starting working in January as chief product officer, a new position within Tripadvisor's…

Dennis Schaal | 1 year ago

Online Travel

Tripadvisor Reorganizes Operations Management to Address Its Lagging Core Business

Tripadvisor sees its future as providing differentiated trip-planning, in-destination tools and personalized recommendations for travelers. That isn't wholly different from that of its prior regime, and would be tough to achieve.

Dennis Schaal | 1 year ago

Tripadvisor Reorganizes Operations Management to Address Its Lagging Core Business

Online Travel

Tripadvisor Execs Suggest Viator and Hotel Auction Will Be Key to New Strategy

The most important thing about Tripadvisor's exercise in formulating a new strategy will be how it reconfigures priorities. Answers to that question won't be divulged until 2023.

Dennis Schaal | 1 year ago

Tripadvisor Execs Suggest Viator and Hotel Auction Will Be Key to New Strategy

News Blog

Tripadvisor Names Former Booking Holdings Finance Official as New Chief Financial Officer

Tripadvisor will replace longtime chief financial officer Ernst Teunissen with Michael Noonan, a former Booking Holdings vice president of finance, effective October 31. Tripadvisor, who several months ago saw the appointment of Matt Goldberg as CEO, replacing Steve Kaufer, said Teunissen, who served as chief financial officer for the past seven years, will leave "to…

Dennis Schaal | 2 years ago