Articles tagged “tencent”

Online Travel

China’s Tongcheng Travel Has High Hopes For Generation Z

As Tongcheng Travel waits for China to relax restrictions and open travel, the online travel company has used the downtime to diversify its user base. Now if only the borders would fully reopen!

China’s Tongcheng Travel Has High Hopes For Generation Z

Tourism

IHG’s Asia Changes Show New Skills Required of Hotel Leaders

Roles are changing fast in the hotel industry. Some are gone, or going, like the chief marketing officer. Others require new skill sets. Even those at the top aren't spared. IHG's latest Asia changes remind us of this.

IHG’s Asia Changes Show New Skills Required of Hotel Leaders

Tourism

China’s Tencent Partners With Helsinki to Help Chinese Travelers Live Like Locals

Chinese travelers are the world's largest outbound travel market. With the launch of Helsinki's WeChat collaboration, it seems the days of asking them to pay cash in a destination are numbered.

China’s Tencent Partners With Helsinki to Help Chinese Travelers Live Like Locals

Online Travel

Ctrip and Tencent Team Up for IPO to Back Emerging Chinese Travel Brand

It appeared several years ago that Ctrip had locked up the Chinese online travel market when it took control of Qunar and Elong, but that ship has sailed. The emergence of Meituan and now Tongcheng-Elong's initial public offering make it clear that many players will scramble for market leadership.

Ctrip and Tencent Team Up for IPO to Back Emerging Chinese Travel Brand

Online Travel

China Super-App WeChat Is Essential for Travel Brands Breaking Into the Market

China’s number one super app, WeChat, has helped its parent company, Tencent, become the most valuable social network company in the world. With this upward momentum, the app shows great potential for travel brands looking to enter the China market, as long as they formulate a thoughtful strategy going in.

China Super-App WeChat Is Essential for Travel Brands Breaking Into the Market

Online Travel

New Skift Research Report: WeChat Strategies for Global Travel Brands 2018

WeChat may be key for travel brands and destinations looking to appeal to Chinese outbound travelers. However, brands need to go beyond simply copying and pasting content from western social media to see the kind of payoff they are hoping for.

New Skift Research Report: WeChat Strategies for Global Travel Brands 2018

SkiftX

Ctrip-Backed Chinese Booking Sites Plan Merger

Ctrip – with the help of some useful allies – continues to dominate China's fast-expanding travel industry. It will be interesting to see whether 2018 brings further expansion into Europe and North America.

Ctrip-Backed Chinese Booking Sites Plan Merger

Online Travel

WeChat Debuts Tools to Make It Easier for Tourism Boards to Create Microsites

Many tourism boards now have entire teams dedicated to China and WeChat. It's a very complex task for foreigners to get the content right, but it appears as though WeChat parent Tencent is trying to make the platform more accessible for tourism boards.

WeChat Debuts Tools to Make It Easier for Tourism Boards to Create Microsites

Online Travel

Travel App Breadtrip Secures $50 Million in Funding

We've yet to see a content-sharing travel app catch on with consumers, no matter how much money has been poured into it.

Travel App Breadtrip Secures $50 Million in Funding