Articles tagged “Taco Bell”

Every non-hotel brand thinks it is a hospitality company. However, as popular and successful a run as Taco Bell has enjoyed in recent years, it does not have the level of expertise to run a hotel over the long haul on its own.

There is little doubt that a limited-time hotel offering will attract the fast food chain's superfans in droves — and result in some extra revenue for the company.

Analysts forecasted a slowdown in job growth in April, especially after March numbers were revised down. But restaurants and the overall U.S. economy proved resilient.

The sooner the better, as order ahead could be a bigger sales channel than delivery.

One thing's for sure: Taco Bell can't be accused of not knowing its own audience.

Uber Eats' commercials were hard to miss during the NCAA tournament. I'm sure Subway and McDonald's did not mind the free advertising either.

Jack in the Box is not the only restaurant chain dealing with franchisee unrest. But it does appear that its relationship with operators will not be salvaged at this point. A sale of the company is what both the company and franchisees really want.

Vegetarian offerings are basically table stakes for fast food at this point, and Taco Bell is capitalizing on the success its already seen by offering a dedicated vegetarian menu within its own mobile app.

It's that time of year — sports continue to reign supreme as chain restaurants' preferred destination for airing TV spots, with some exceptions.

How do you get modern consumers to eat your burger, share photos of your food, or book a reservation? These leaders understand what it takes to market a restaurant brand to today's fickle diners. Competitors should take note.